A higher percentage of Australians have Smartphones than users in the United States and Britain. 68% adult Australians, research a product or service from their Smartphone. Of those, two-thirds make purchases.
All standard websites that do not use flash animation can be displayed on mobile devices but not in the user friendly way. With a website that doesn't use a responsive design you will have to always shrink to the fit the size of the phone screen it’s displayed on. This resulting in text that can not be read as it is miscalled; and inaccessible links and menus that will be difficult to use.
Yes, you can zoom into the content, and endlessly scroll around the page looking for the information you want. but, just like most of us do, after a few seconds of having to struggle to view such a website, we all simple exit. According to Google, people who enter a website on their Smart Phone, expect this website to be the correct format, legible and easy to navigate.
If its not, then 9 out of 10 will simple exit and go onto the next website they found. A Responsive design prevents this by ensuring the page is scaled and laid out to maximize readability and usability.
Responsive Website Design
With the explosion of mobile browsing in the last 2 years, responsive web design has become very popular and affordable. Responsive design will save you time and money over the short, medium and long terms. With just one website you will have a multitude of deployment possibilities! By going responsive it guarantees a much lower development costs compared to developing concurrent mobile and desktop versions of the same website. It also means you only have one website to maintain and update.
Whether your new website is a startup, custom or content managed website we can ensure that your website is responsive. This means that depending on what device your website is viewed on, the design of your website will adjust to suit that device, whether that is a desktop, iPad or mobile phone.
Responsive web design allows your website to be one step ahead of the latest devices. By making use of fluid design and crafting your site to respond optimally to the size of the screen and devise it is viewed on, it will look perfect whatever the environment - be it iPhone, iPad, Tablet or large desktop monitor.
Wondering whether a responsive website is right for your business?
What are the key benefits to your business with a responsive website?
- Save time and money on maintenance - the older solution of having 2 separate websites being a mobile site and a desktop site will often mean that you have to update content, images, products and maybe even services separately. This doubles the time and work it takes to keep your website up to date.
- Search Engine Optimisation (SEO) benefits - With the latest Google updates this year, content duplication was a big factor. By having only one responsive website and one source of content will reduce the risk of duplication. This is a common issue that can negatively affect your search engine optimisation. By not having a separate websites, which have similar or same information, you reduce the risk of duplicate content, This is a common issue that can negatively affect your search engine optimisation.
- Improved your customers user experience - The study shows 68% adult Australians, research a product or service from their mobile device. Of those, two-thirds said they made a purchases on their phones. By ensuring your website visitors can view your content correctly without having to scroll around and zoom in and out, you will be ensuring a much better user experience. Witch will keep your customers coming back.
These three simple benefits can lead to an overall improved sales conversion for your business, because there will be more users engaging with your content, more visitors becoming potential customers, or more customers making more purchases through because its easy to do so on your responsive website.