Drive Traffic, Generate Leads and Increase Sales with Pay per Click Advertising (PPC). When it comes to driving traffic highly targeted traffic to your website, PPC is a great place to start.
It can really help you achieve those quick wins; within just hours you could be driving traffic to your website, generating leads and even increasing sales online!
So, how does it work?
Remember those “sponsored links” or “Ads” which appeared at the top of search engine results when you last searched on Google? These are known as PPC or “Pay per click” ads, simply because the advertiser only pays when someone clicks on their ad.
Advertisers start by choosing a set of keywords relevant to their target audience and place bids to have their ad appear when a user searches for one of the selected terms.
But, why PPC?
PPC is great for many reasons, and can really help your organisation achieve its digital goals.
Highly targeted campaigns – Ads can be targeted by geography, demographics and more. Whether your target market is Northern Ireland only, the UK, Europe of further afield, PPC can prove a cost effective way to reach your audience.
Ads appear at top positions on search engines – Ads can appear almost instantly in the top positions on search result listings.
Total control over budget – You have full control over budget with the ability to set your maximum spend and you only ever pay when someone clicks on your ad.
Full measurability – Our monthly reports will detail all the essential campaign stats needed to review your campaign, for example the amount of traffic generated, the cost of your ads, the number of enquiries or sales generated, the ROI (return on investment) and much more.